Skip to main content

Lady Gaga Is Officially Launching a Makeup Line (On Amazon!)

In late 2018, Lady Gaga's hawk-eyed fans noticed a blank website called HausBeauty.com—and immediately deduced the singer was launching a line. Today, we finally got a confirmation. Type in the URL and you'll be redirected to HausLabs.com—the landing page for Haus Laboratories, Lady Gaga's very own makeup line. The singer posted a promo video today featuring herself and a set of diverse models all dancing in glittery makeup.

Poised for a September launch, Business of Fashion reports that Gaga's line will include multi-use color products for cheeks, eyes, and lips in six shades, and a kit containing all three products at $49. Lip gloss sold separately will be $16. A full color collection is in the works. Considering how much of a beauty risk-taker she's been throughout her entire career, we can't wait to see what colors and products she will dream up.

Gaga has partnered with Amazon, which will launch Haus in nine countries (including US, France, and Japan) simultaneously. This is the first major beauty brand sold exclusively on Amazon, which recently just launched its own in-house skincare line, Belei, in March.

Gaga's line, of course, will be all about inclusivity and celebrating beauty in all forms. "No message of self-acceptance, no deal," she told BoF. “I have a platform in the world. God gave me this voice for a reason, I don’t know why, I ask myself that question all the time, but I’m sure as hell not going to put out a beauty brand that is going to drive insecurity and fear into people. This is about liberation.”

The Haus Laboratories team already has 15 people, with alums of Milk Makeup and Benefit Cosmetics. Gaga's very own longtime makeup makeup artist Sarah Tanno, who worked with Marc Jacobs Beauty as global artistry ambassador, will come on board as the Haus Labs' global artistry director.

"To do this with my best friend and my muse has been one of the most gratifying experiences," Tanno wrote on Instagram. "I hope you all feel very empowered by what we have created and love yourself. Art is subjective, it’s how you see yourself."

Haus Laboratories will be available for pre-order starting July 15.

image
The first campaign photo from Haus Laboratories.

Haus Laboratories

Labels:
Location: USA

Comments

Post a Comment

Popular posts from this blog

8 Trendy Ways to Wear Winter Scarves Creatively .. [2019 Trends]

Cold season once again knocks the doors. The alteration of seasons continues to teach us to embrace change as a rule of life. While you are getting the heavy clothes out of the closets and shopping for some new pieces, you may recall that this act of adaptation is what protected the human race from extinction across hundreds of thousands of years. However, it is significant to know that modern technology has made the process unbelievably easier than it was in the distant past. Today, all you need to do to secure yourself something heavy to wear is to head to the ready-to-wear clothing stores and select what you need from a wide verity of designs , styles, colors, and materials. The easiness that the tools and technology brought has allowed the human being to pass the mere need for the thing to find out the aesthetic values that this thing could convey. In this article, we present you beautiful as well as convenient trends and ways to wear headscarves in fall-winter 2018-2019 . Scarf ...
Post a Comment
Read more

Giant Italian-Style Hoagie

Wrap entire hoagie tightly in plastic wrap, then cut crosswise into 4 even sections. (The plastic wrap acts sort of like a girdle, holding in all of the meat, cheese, and veg so that they won't fly out you slice smaller segments. It also acts as insurance in case the parchment paper gets damp.) If you're taking your sandwich out into the world, wrap again in plastic or return to bag or sleeve that bread came in to hold it all together for easy transporting.
Post a Comment
Read more

57+ Newest Eyewear Trends for Men & Women 2019

Are you looking for the hottest eyewear trends that are presented to both men and women for the next year? Choosing fashionable and stylish clothes to wear is a necessity to be attractive and look gorgeous, but this is not enough as there are simple things that you can add to what you wear to complement it and increase your elegance. Wearing glasses is one of the easiest ways that allow both men and women to get a new look and enhance their elegance without spending a lot of money. These glasses are not just worn to protect our eyes as choosing the right glasses that suit the shape of your face can easily change your look and make you more impressive. In order to be fashionable and catchy, you have to take a look at the new eyewear trends that are presented every year. Some of the new trends that are presented for the next year are inspired by what was presented before in the past years while there are other trends which are presented for the first time to cope with the latest changes ...
Post a Comment
Read more

Contact Form

Name

Email *

Message *