Skip to main content

Benefit Cosmetics Creates Brow Shades for Redheads and Grey Hair (Finally!)

On top of its already extensive collection of gels, pencils, crayons, and powders, Benefit Cosmetics has found another way to innovate in the brow category. Today, the brand introduces shade extensions for two of its popular pencils with two notable additions: auburn and grey.

There are now 12 shades each of Precisely, My Brow Eyebrow Pencil and the Goof Proof Eyebrow Pencil. The new auburn shade is a game-changer for redheads, who aren't typically well served by the variations of browns and blacks on the market. In fact, there are so few matches for redheads that people resort to using lip pencils instead based on a Reddit thread from last summer.

Precisely, My Brow Eyebrow Pencil

Benefit Cosmetics benefitcosmetics.com

$24.00

As for grey, it is perfect for those with both naturally silver hair and those who dye their hair fashion colors like steely blue or pastel pink. Like redheads, they've had to resort to DIY methods, as one commenter shared on another Reddit thread addressing the lack of options for grey: "My eyebrows are dyed grey and I've never found a brow pencil/powder to match them. I fill them in with grey eyeshadow, and if I want to draw in smaller hairs, I use a grey liquid eyeliner."

Now, it will be as easy as clicking "buy" on benefitcosmetics.com, or stepping into one of their stores, as it is for anyone else.

image

Benefit Cosmetics

Consider this launch a step forward in the beauty industry's ongoing inclusivity movement—it's time to go beyond complexion products and think about the full range of color cosmetics.

goof proof eyebrow pencil

benefit cosmetics benefitcosmetics.com

$24.00

Labels:
Location: USA

Comments

Post a Comment

Popular posts from this blog

Giant Italian-Style Hoagie

Wrap entire hoagie tightly in plastic wrap, then cut crosswise into 4 even sections. (The plastic wrap acts sort of like a girdle, holding in all of the meat, cheese, and veg so that they won't fly out you slice smaller segments. It also acts as insurance in case the parchment paper gets damp.) If you're taking your sandwich out into the world, wrap again in plastic or return to bag or sleeve that bread came in to hold it all together for easy transporting.
Post a Comment
Read more

Sour Cream Coffee Cake from The Silver Palate Cookbook

[unable to retrieve full-text content]This recipe is one of our favorites from The Silver Palate Cookbook, our February 2019 Cookbook Club pick. It’s an elegant, moist cake ideal for serving at a large brunch party (it’s worth timing to have it ready 30 minutes out of the oven) or with your morning coffee. If you don’t have pecans handy, walnuts make a great substitute.
Post a Comment
Read more

Everything You've Ever Wanted to Know About Microneedling

For those looking to improve the look of scars, boost collagen, or encourage hair growth, microneedling can offer a minimally invasive solution. The practice dates back to 1995, but has gained significant traction in recent years thanks to new technology—and YouTube and Instagram, where the mesmerizing (albeit bloody) process stars in tens of thousands of videos. Here, dermatologist Macrene Alexiades , MD, PhD, who has published extensive research on microneedling, along with fellow Yale clinical professor and dermatologist Mona Gohara , MD demystify the multi-purpose treatment. Microneedling creates microscopic punctures in the skin. Simply put, microneedling is the insertion of very fine short needles into the skin for the purposes of rejuvenation, explains Macrene. The most popular (and cost effective) microneedling device, known as a dermaroller , is made up of micro-fine needles that range in diameter from 0.5 and 2.5 millimeters. But, if the prospect of multiple needle wounds s...
Post a Comment
Read more

Contact Form

Name

Email *

Message *